Monday 14 May 2018

Trademarking your Fashion Brands.

Hey Fashion Creatives.

Questions regarding how does one go about trademarking their brands in Botswana have been requested in our social media accounts.
Today we have got that simple answer.
If you have more questions feel free to ask them in the comment section.


What is a Trademark?

A Trade mark is your business name, brand logo, tagline or product name that one uses to differentiate their business from other businesses.  
For example, Nike is known for the tagline "Just do it"
another example is DeBeers tagline "A Diamond is Forever"  
Why does one trademark their business name, logo and etc?
Trademark is an indicator that your products/services are from a source.

It is a pratical way of protecting your business or brand. Once you have registered a trademark you become the exclusive owner of that mark.


How does one go about trademarking their brands, Business name etc. 

Trademarking, registration of businesses and companies are carried out  at Companies Intellectual Property Auhtority (CIPA) located at Office Park (the location as financial park)

The Application process consists of filling out a form accompanied by a letter to the Registrar requesting for the registration of a trademark.  the application fee is P120.00 for individuals and small companies.

For more information on trademarks please contact CIPA on +267 3673700/ 3853261 
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